Steps for creating a logo that works
Friday, March 14th, 2008Jacob Cass, a designer from Australia, has some useful steps for designing a logo. I completely agree with him, the steps are the same ones I use.
Here is a short version, but for the full article and examples visit Just Creative Design.
Steps for creating a logo that works:
- Learn what a logo is and what it represents – logos exist in order to represent a non visual contraption. For example a company is not visible (their offices are), nor is the name of a product. You have the product being represented by itself because it is an object, but its name – it needs to be represented by a logo.
- Learn the rules and principles of logo design – the logo must show what it represents clearly, it must work weather it is in color or black and white, it must be easy to remember & the logo must be recognizable at 1 inch in size.
- Learn off others past mistakes – in other words, just look around you. You will see great logos to follow and “ugly” logos that you should learn from in order not to do the same mistakes. (more…)
All designers get so-so photos all the time. Is is time to reshoot the photo? Do you have time? Most of the time the answer is no; and there is where the photo manipulation capabilities of Photoshop come into play.


