Zap2it is reporting that what we know as the Sci-Fi channel, is rebranding itself and thus changing its logo. I’ve been a fan of the channel for years even in it’s ups and downs in content quality.

Although I understand where they are coming from with this idea, I just don’t see this working for them. They offer Sci-fi content on that channel – what better name could they use? Syfy – what is that? It sounds like Sci-Fi when I read it, but visually it just does not give the same feeling in my opinion.