<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	>

<channel>
	<title>ed garcia design</title>
	<atom:link href="http://www.edgarciadesign.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.edgarciadesign.com</link>
	<description>design &#38; technology, united</description>
	<pubDate>Thu, 26 Jun 2008 18:59:16 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.5</generator>
	<language>en</language>
			<item>
		<title>2008 logo design trends</title>
		<link>http://www.edgarciadesign.com/2008/03/17/2008-logo-design-trends/</link>
		<comments>http://www.edgarciadesign.com/2008/03/17/2008-logo-design-trends/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 15:40:29 +0000</pubDate>
		<dc:creator>Ed Garcia</dc:creator>
		
		<category><![CDATA[blogs]]></category>

		<category><![CDATA[design]]></category>

		<category><![CDATA[design trends]]></category>

		<category><![CDATA[research]]></category>

		<category><![CDATA[technology news]]></category>

		<category><![CDATA[typography]]></category>

		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.edgarciadesign.com/2008/03/17/2008-logo-design-trends/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>Here is a great article by <a href="http://www.logoorange.com/logo-design-08.php" target="_blank">logoorange.com</a> on the design trends expected in logo design for 2008. Most of these are right on the spot. But, if I didn&#8217;t disagree on some things you probably wouldn&#8217;t be reading this and there would be just a link to their article.  Let&#8217;s get to it and have a look at their categories:</p>
<p style="text-align: center;"><a title="Logos 2008 Qwell" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/qwell-twbctx.gif" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/qwell-twbctx.thumbnail.gif" alt="Logos 2008 Qwell" /></a> <a title="Logos 2008 SCreative" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/sc-aaiggt.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/sc-aaiggt.thumbnail.jpg" alt="Logos 2008 SCreative" /></a> <a title="Logos 2008 Bleutuna" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/btl_logo_new-ifoovb.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/btl_logo_new-ifoovb.thumbnail.jpg" alt="Logos 2008 Bleutuna" /></a> <strong></strong></p>
<p><strong>Organic 3D</strong> - These logos  are a mixture between the 3D design and standard logo design. They might include standard typography mixed with a 3D item that is there to call your attention. These logos have a huge flaw though; since some have transparency in them printing is a bit tricky. They must be on a specific-colored background most of the time, since the transparency of the item will show the color of the background damaging the image of the logo. That is if they are done to display the background color through, which should not be recommended at all.</p>
<p style="text-align: center;"><a title="Logos 2008 Asia" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/perception-design-02-rnrxhv.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/perception-design-02-rnrxhv.thumbnail.jpg" alt="Logos 2008 Asia" /></a> <a title="Logos 2008 Computer Center REllingen" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/ccr6c_cr-dhvkfc.png" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/ccr6c_cr-dhvkfc.thumbnail.png" alt="Logos 2008 Computer Center REllingen" /></a> <a title="Logos 2008 Plastic Whale" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/plastic-whale-umpxfi.gif" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/plastic-whale-umpxfi.thumbnail.gif" alt="Logos 2008 Plastic Whale" /></a> <strong></strong></p>
<p><strong>Waves are the new swooshes</strong> - The &#8220;flow feeling&#8221; is usually desired by many business owners and yet, in my opinion, we the designers can rarely achieve such a feel. Why? Well, flow is usually expected in movement and a 2D logo has no movement - besides perceived movement. We are changing &#8220;flow&#8221; elements for other &#8220;flow&#8221; elements here in the search of flow that can rarely be achieved in 2D imagery.</p>
<p><span id="more-120"></span>I personally try to stay away from trends like this one unless specifically requested; in my opinion logos created in such a fashion look dated in just a few years. The swooshes of yesterday are the waves of today, the same way we will use another element to represent flow tomorrow - just then the waves will look dated.  It is to be noted that not <strong><em>all </em></strong>logos that have &#8220;waves&#8221; will look dated. If done in a innovative way by themselves (like the Plastic Whale logo above) the logo will withstand time because the wave is not there just because; the wave was used as part of the logo&#8217;s icon.</p>
<p style="text-align: center;"><a title="Logos 2008 Turbo Milk" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/fave-logo-mfshrg.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/fave-logo-mfshrg.thumbnail.jpg" alt="Logos 2008 Turbo Milk" /></a> <a title="Logos 2008 MacKay" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/mckay320-woplbm.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/mckay320-woplbm.thumbnail.jpg" alt="Logos 2008 MacKay" /></a> <a title="Logos 2008 MeBox" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/jf-mebox-eirxdr.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/jf-mebox-eirxdr.thumbnail.jpg" alt="Logos 2008 MeBox" /></a> <strong></strong></p>
<p><strong>Web 2.0 Logos - </strong>First I will admit I completely hate the name; there is no such thing as a Web 2.0 logo in my opinion. In truth there is no such thing as a web 2.0 - there I said it.  The whole web 2.0 trend is marketing fluff for new web development techniques and programming languages. When that name is mentioned, all developers and designers are telling you is that newer web technologies are being used - like Ajax, Ruby and others.</p>
<p>Web 2.0 programming is a bit more &#8220;visually flexible&#8221; than older technologies used in web development.  Because of that fact new design techniques are being used to match the technology. These logos reach for a high-tech, yet friendly, look. Most of the time, they work as requested and are eye catching enough to be different from the rest of the logos out there.  Sans the name, if you are looking for a &#8220;3D&#8221; feel that you can actually print without much trouble, Web 2.0 logo style is a growing trend that is actually creating great logos. But please don&#8217;t fall victim to the hype nor the hate.</p>
<p style="text-align: center;"><a title="Logos 2008 PR Design" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/pr-design-logo-qbmufh.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/pr-design-logo-qbmufh.thumbnail.jpg" alt="Logos 2008 PR Design" /></a> <a title="Logos 2008 MassOn" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/masson_logo-tvpaqw.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/masson_logo-tvpaqw.thumbnail.jpg" alt="Logos 2008 MassOn" /></a> <a title="Logos 2008 Orange" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/orange-loxgrs.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/orange-loxgrs.thumbnail.jpg" alt="Logos 2008 Orange" /></a> <strong></strong></p>
<p><strong>&#8220;Underground Typography&#8221; / minimalistic fonts</strong> - If you use a &#8220;Web 2.0 Logo&#8221; and you take away the icon from the logo, add the use of minimalistic fonts to look like a design on itself, make the mistake (IMHO) of using a background color and you get this type of logo.  These might not be the most crystal clear logos when it comes to readability but that is how they actually work.  These are the type of logos that make the audience do a double take - even if it is because they can&#8217;t read the logo. But when you have the audience do a double take they are now actively interacting with your logo- which more than what you can expect from most logos.</p>
<p>I believe this is a growing trend that works, but still needs some refinement if it is to be used on print media.  The use of a background color is something that logo designers usually frown upon, me included. A fix some designers offer is creating multiple versions of the logo - one for the website and another for print. It works, but your brand recognition suffers whenever you have more than one version of your logo. Creating these logos with a mind towards flexibility for print should be the next step. Hey, use a background color but do give it a shape so that background is part of the design. This is a trend that will be interesting to watch as it matures in the future.</p>
<p style="text-align: center;"><a title="Logos 2008 Play" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/play4-vqvkio.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/play4-vqvkio.thumbnail.jpg" alt="Logos 2008 Play" /></a> <a title="Logos 2008 Colour" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/colour_logo-bgjkwn.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/colour_logo-bgjkwn.thumbnail.jpg" alt="Logos 2008 Colour" /></a> <a title="Logos 2008 Rainbow" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/rainbow-fdlklj.png" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/rainbow-fdlklj.thumbnail.png" alt="Logos 2008 Rainbow" /></a> <strong></strong></p>
<p><strong>New Rainbow / Color Scale</strong> - I am not entirely sure this can be considered a &#8220;style&#8221; of logo. I would categorize this as a &#8220;logo element&#8221; but not as a logo style. All these bring to the table is the natural human fascination with color and how much your <span style="text-decoration: line-through;">eye</span> attention is caught with these. The trend now is the use of a dark background with a series of colors scales that call attention, let it be a rainbow or shades of complementary colors and you get this effect.</p>
<p style="text-align: center;"><a title="Logos 2008 Salute" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/salute_logo-cjxghr.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/salute_logo-cjxghr.thumbnail.jpg" alt="Logos 2008 Salute" /></a> <a title="Logos 2008 Vaper" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/215b3f095020910e-qoxvvf.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/215b3f095020910e-qoxvvf.thumbnail.jpg" alt="Logos 2008 Vaper" /></a> <a title="Logos 2008 Avatar" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/logo2007-kjurxs.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/logo2007-kjurxs.thumbnail.jpg" alt="Logos 2008 Avatar" /></a> <strong></strong></p>
<p><strong>Sci-Fi Fonts</strong> - I am guilty as charged, just take a look at my own &#8220;EGD&#8221; logo to the left. Those that have worked with me in the past know that it was not until last year that I decided to let go and change my logo. As mentioned in the article these technically oriented fonts were frowned upon in the late 90&#8217;s early 00&#8217;s as a design fad but they have not gone away.  I always liked them but it hasn&#8217;t been until recently that they have reached the main public. They are somewhat similar to the minimalistic font use - but this time the text is not overly designed so if done correctly readability is still #1. It should be important to note some of these &#8220;Sci-Fi&#8221; fonts can also be minimalistic fonts that look very similar to the ones mentioned earlier.</p>
<p style="text-align: center;"><a title="Logos 2008 Dimchevski" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/logo-oqbnyg.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/logo-oqbnyg.thumbnail.jpg" alt="Logos 2008 Dimchevski" /></a> <a title="Logos 2008 Lifee" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/lifee-logo-kvpwsi.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/lifee-logo-kvpwsi.thumbnail.jpg" alt="Logos 2008 Lifee" /></a> <a title="Logos 2008 Ivi Arch Studios" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/ivy_arch_logo_faveup-vxbywy.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/ivy_arch_logo_faveup-vxbywy.thumbnail.jpg" alt="Logos 2008 Ivi Arch Studios" /></a> <strong></strong></p>
<p><strong>Leaves logos</strong> - The use of leaves in logos just keeps growing. It could be a direct influence of the ecology movement or an actual growing need for humans to connect with nature. The problem here is that unless they are designed for a eco-friendly company or , that actually wants that to be their image, they don&#8217;t make much sense.  Why would you use a leaf for a logo created for a web - computer - programming - auto parts company? It doesn&#8217;t work at all, and unfortunately they are being overused because companies are trying to look eco-friendly just for the sake of it. On the other end, logos like the Ivi Arch Studios are above this because the leave is actually related to the company name.</p>
<p style="text-align: center;"><a title="Logos 2008 Hogzilla" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/jf-hogzilla-locxjt.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/jf-hogzilla-locxjt.thumbnail.jpg" alt="Logos 2008 Hogzilla" /></a> <a title="Logos 2008 Wacom" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/wacom_logo_3499.gif" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/wacom_logo_3499.thumbnail.gif" alt="Logos 2008 Wacom" /></a></p>
<p><strong>The Ugly 80s</strong> - These are logos that can easily be considered &#8220;ugly&#8221;. And they actually are sort of ugly, and yet designed ugly for a reason. Although beauty is still in the eye of the beholder, the power to create an ugly logo in order to attract attention is in the hands of a designer.  And here comes a reality check - these logos are NOT for everyone; actually they have a very small market. They are especially not for you if you are looking to start a company and you have no brand recognition. You don&#8217;t want an ugly logo to represent your company in its first few years and not every market is open to understand why you chose this logo.  Even if you have an established company, a logo like this is a very bold move that might or might not work for you.  These probably work better for events and other logo needs that are seasonal. I can&#8217;t openly recommend them with a straight face.</p>
<p style="text-align: center;"><a title="Logos 2008 Honest Forum" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/honestforum-logo-qkjocy.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/honestforum-logo-qkjocy.thumbnail.jpg" alt="Logos 2008 Honest Forum" /></a> <a title="Logos 2008 Fernando Lins" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/fernandolins-baiqbv.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/fernandolins-baiqbv.thumbnail.jpg" alt="Logos 2008 Fernando Lins" /></a> <a title="Logos 2008 Griffon" href="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/griffon_logo-pqlpfn.jpg" rel="lightbox[120]"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/03/griffon_logo-pqlpfn.thumbnail.jpg" alt="Logos 2008 Griffon" /></a> <strong></strong></p>
<p><strong>The New Crest</strong> -The classic crests reborn for this year? Seems like it. These logos are more exciting than the standard old crest style and they seem to be able to merge into the other categories as well; notice how simple a crest logo can be in the Honest Forum logo compared to the much more intricate Griffon Logo.</p>
<p>Remember for more info and more examples read the <a href="http://www.logoorange.com/logo-design-08.php" target="_blank">original article</a> by <a href="http://logoorange.com/" target="_blank">logoorange.com</a> Most logo examples on this page come from <a href="http://www.faveup.com/" target="_blank">FaveUP</a>! - great collection for inspiration!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.edgarciadesign.com/2008/03/17/2008-logo-design-trends/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Photoshop body enhancement tutorials</title>
		<link>http://www.edgarciadesign.com/2008/03/07/photoshop-body-enhancement-tutorials/</link>
		<comments>http://www.edgarciadesign.com/2008/03/07/photoshop-body-enhancement-tutorials/#comments</comments>
		<pubDate>Fri, 07 Mar 2008 15:50:33 +0000</pubDate>
		<dc:creator>Ed Garcia</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[design tutorials]]></category>

		<category><![CDATA[photoshop]]></category>

		<guid isPermaLink="false">http://www.edgarciadesign.com/2008/03/07/photoshop-body-enhancement-tutorials/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/01/adobe-photoshop-cs3-128x128png.png" alt="Photoshop icon" align="left" />All designers get so-so photos all the time. Is is time to reshoot the photo? Do you have time? Most of the time the answer is no; and there is where the photo manipulation capabilities of Photoshop come into play.</p>
<p>Looking to clear up skin? Enhance eyes? No makeup on the model? Wrong hair color for the page you are using? Need a blond? Need a brunette? Need them skinnier? Remove some love handles? No problem, Photoshop is here.</p>
<p>Follow<a href="http://www.photoshoptalent.com/blog/2008/03/08/40-body-enhancement-photoshop-tutorials/" target="_blank"> the link</a> for 33 Photoshop tutorials that can help!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.edgarciadesign.com/2008/03/07/photoshop-body-enhancement-tutorials/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Google&#8217;s colorful logo history</title>
		<link>http://www.edgarciadesign.com/2008/03/05/googles-colorful-logo-history/</link>
		<comments>http://www.edgarciadesign.com/2008/03/05/googles-colorful-logo-history/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 13:32:10 +0000</pubDate>
		<dc:creator>Ed Garcia</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[design info]]></category>

		<category><![CDATA[research]]></category>

		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://www.edgarciadesign.com/2008/03/05/googles-colorful-logo-history/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/04/1_logo_predesign.jpg" alt="Google Pre-design" hspace="5" vspace="5" width="237" height="94" align="left" /></p>
<p>A nice article by Wired.com show the design process for Google&#8217;s now famous logo. There are many samples the company went through before selecting the logo that we all know and love.</p>
<p>Follow <a href="http://www.wired.com/techbiz/startups/multimedia/2008/02/gallery_google_logos" target="_blank">the link</a> to read more about the logo&#8217;s history and see more samples.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.edgarciadesign.com/2008/03/05/googles-colorful-logo-history/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Engadget.com - Optimus Maximus keyboard</title>
		<link>http://www.edgarciadesign.com/2008/02/23/engadgetcom-optimus-maximus-keyboard/</link>
		<comments>http://www.edgarciadesign.com/2008/02/23/engadgetcom-optimus-maximus-keyboard/#comments</comments>
		<pubDate>Sat, 23 Feb 2008 16:46:46 +0000</pubDate>
		<dc:creator>Ed Garcia</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[gadgets]]></category>

		<category><![CDATA[industrial design]]></category>

		<category><![CDATA[technology]]></category>

		<category><![CDATA[technology news]]></category>

		<guid isPermaLink="false">http://www.edgarciadesign.com/2008/02/23/engadgetcom-optimus-maximus-keyboard/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p align="left"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/02/optimus_maximus_01w-425.jpg" alt="Optimus Maximus Keyboard" /><br />
If you have been looking for the holy grail of keyboards it seems you will have to wait. For now, the highly anticipated <a href="http://www.artlebedev.com/everything/optimus/" target="_blank">Optimus Maximus</a> - is already shipping from <a href="http://www.artlebedev.com" target="_blank">artlebedev.com</a> and Engadget.com got one for testing. Now, almost every gamer and designer out there is salivating to know if it is worth the almost 3 year wait and worth the &#8220;are you kidding me?&#8221; $462 price tag. Short story - it doesn&#8217;t seem worthy of either. Yes, that price is JUST for a keyboard.
</p>
<p align="left">Well according to the first impressions of <a href="http://www.engadget.com" target="_blank">Engadget.com</a> the <a href="http://www.artlebedev.com/everything/optimus/" target="_blank">Optimus Maximus</a> is a very nice keyboard that fails at the basic premise of being a keyboard. Confused? Well they say the keys are very hard to press and do not flow like a keyboard should, causing unnecessary strain and fatigue for your hands.</p>
<p align="left">For those that never heard of this keyboard, the idea is having a keyboard that can display an image in real time on each separate key. This can offer incredible customization to your work flow. Imagine keys that change depending on which programs you are actually using, keys that display a status like something as simple as &#8220;new emails&#8221; or any other notification you usually need. But, that is not all we users wanted; we also wanted a usable keyboard.</p>
<p align="left">It seemed to me like an epic fail ever since they announced the price. But there was always hope. If you consider that technology which succeeds is lowered in price as time goes by; this is the best idea for a keyboard in a long time. If it doesn&#8217;t sell well, there will always be someone else that takes the idea and perfects it, the Optimus Maximus &#8220;new and improved&#8221; 2.0 or the desinger&#8217;s latest <a href="http://www.engadget.com/2007/12/28/art-lebedev-kills-us-with-optimus-tactus-keyboard-concept/" target="_blank">Optimus Tactus</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.edgarciadesign.com/2008/02/23/engadgetcom-optimus-maximus-keyboard/feed/</wfw:commentRss>
		</item>
		<item>
		<title>only in Japan: the best tech you can&#8217;t buy</title>
		<link>http://www.edgarciadesign.com/2008/02/22/only-in-japan-the-best-tech-you-cant-buy/</link>
		<comments>http://www.edgarciadesign.com/2008/02/22/only-in-japan-the-best-tech-you-cant-buy/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 16:46:52 +0000</pubDate>
		<dc:creator>Ed Garcia</dc:creator>
		
		<category><![CDATA[gadgets]]></category>

		<category><![CDATA[technology]]></category>

		<category><![CDATA[technology news]]></category>

		<guid isPermaLink="false">http://www.edgarciadesign.com/2008/02/22/only-in-japan-the-best-tech-you-cant-buy/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p align="left"><a href="http://www.pcworld.com/article/id,142120/article.#rss" target="_blank">PC World</a> has a very interesting article about technologies that we can&#8217;t buy, well at least not in the USA.</p>
<p align="left">Imagine a cell phone that offers true TV capabilities, works as your bus/subway/train pass, it links sales to a credit card (wave your cell phone at the register),  tells your car where to go, which route has less traffic and which gas station is cheaper, and can even warn you of an impeding disaster like an earthquake.  And this is a phone we are talking about here, not a computer you have to carry on your back.</p>
<p align="left">Sounds like science fiction but it is reality at the other side of the world, in Japan. <a href="http://www.pcworld.com/article/id,142120/article.#rss" target="_blank">Read the article</a> for more info.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.edgarciadesign.com/2008/02/22/only-in-japan-the-best-tech-you-cant-buy/feed/</wfw:commentRss>
		</item>
		<item>
		<title>100 Photoshop tutorials</title>
		<link>http://www.edgarciadesign.com/2008/02/18/100-photoshop-tutorials/</link>
		<comments>http://www.edgarciadesign.com/2008/02/18/100-photoshop-tutorials/#comments</comments>
		<pubDate>Mon, 18 Feb 2008 17:51:29 +0000</pubDate>
		<dc:creator>Ed Garcia</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[design tutorials]]></category>

		<category><![CDATA[photoshop]]></category>

		<guid isPermaLink="false">http://www.edgarciadesign.com/2008/02/18/100-photoshop-tutorials/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p align="left"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/01/adobe-photoshop-cs3-128x128png.png" alt="Photoshop icon" style="padding-left: 10px" align="right" /><br />
This <a href="http://www.3dtotal.com/ps100/pstut100.html" target="_blank">100 tutorials</a> collection is by <a href="http://www.3dtotal.com" target="_blank">3dtotal.com</a> and offers images that describe what is each tutorial. A great bookmark if you are an 2D illustrator that works a lot on Photoshop.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.edgarciadesign.com/2008/02/18/100-photoshop-tutorials/feed/</wfw:commentRss>
		</item>
		<item>
		<title>10 principles of effective web design</title>
		<link>http://www.edgarciadesign.com/2008/02/12/10-principles-of-effective-web-design/</link>
		<comments>http://www.edgarciadesign.com/2008/02/12/10-principles-of-effective-web-design/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 16:43:48 +0000</pubDate>
		<dc:creator>Ed Garcia</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[design info]]></category>

		<category><![CDATA[research]]></category>

		<category><![CDATA[technology]]></category>

		<category><![CDATA[usability]]></category>

		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.edgarciadesign.com/2008/02/12/10-principles-of-effective-web-design/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p align="left"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/02/talkpointerusability.gif" alt="Talking Pointer Usability" align="left" /><br />
Here is an article that exposes usability in <a href="http://www.smashingmagazine.com/index.php/2008/01/31/10-principles-of-effective-web-design/" target="_blank">10 easy to understand points</a> through web design. <a href="http://www.smashingmagazine.com" target="_blank">Smashing Magazine</a> also has older usability articles like <a href="http://www.smashingmagazine.com/2007/09/27/10-usability-nightmares-you-should-be-aware-of/" target="_blank">10 usability nightmares</a> and <a href="http://www.smashingmagazine.com/2007/10/09/30-usability-issues-to-be-aware-of/" target="_blank">30 usability issues</a>. They are all a must read.
</p>
<p align="left">One very important item, before I comment on their 10 points, is that users DON&#8217;T READ a website, users actually SCAN a website for information, then read. Something I scream to the wind as being true, and that actually explains a few of the points below.</p>
<p align="left">Here are Smashing Magazine&#8217;s <em>10 principles of effective web design</em> with my comments; do read <a href="http://www.smashingmagazine.com/index.php/2008/01/31/10-principles-of-effective-web-design/" target="_blank">their article</a> for their original view and examples.</p>
<ol>
<li>
<p align="left"><strong>Don&#8217;t make users think - </strong>Simple, lay your website components out in an organized fashion and let users select what they want.</p>
</li>
<li>
<p align="left"><strong>Don’t squander users’ patience</strong> - Users have <em>all</em> control, bother them with too much work, too many forms to fill (specially if you give them no incentive before they start) and they will leave.</p>
</li>
<li>
<p align="left"><strong>Manage to focus user&#8217;s attention</strong> - Call attention to those parts of the website that are important, but don&#8217;t do over do it so you don&#8217;t undermine the other parts of the website. &#8220;<em>Not all users are on the site for this month&#8217;s special.</em>&#8220;</p>
</li>
<li>
<p align="left"><strong>Strive for feature exposure</strong> - Guide your users on the site. Simple visual or text cues can make a huge difference.<span id="more-107"></span></p>
</li>
<li>
<p align="left"><strong>Make use of effective writing</strong> - If users are accustomed to reading &#8220;Login&#8221; - &#8220;FAQs&#8221; and other names on most websites - why try to be fancy and change the text? Are you trying to hide the option so users don&#8217;t find it? Make ads with more information and less sales pitch. Users are interested in your product or service, they made the conscious effort to get to your site, they are reading your site right now - are you going to bore them with a sales pitch? This is the equivalent of a car&#8217;s salesman - I have yet to meet the first one that doesn&#8217;t turn me off as a client.</p>
</li>
<li>
<p align="left"><strong>Strive for simplicity</strong> - Just don&#8217;t try to make your site the ultimate destination in the universe for all that is information. It is not and will never be, so keep both your design and content simple.</p>
</li>
<li>
<p align="left"><strong>Don&#8217;t be afraid of white space</strong> - And this is where the business owner cries &#8220;But I paid for that space, I want more X-Y-Z in there.&#8221; - Then, after every single pixel of the page is filled with content and graphics and unicorns, the users cry because they have no white space to guide them &amp; business owners cry because users leave their site as fast as they came in.  Did I make my point that no white space = sadness?</p>
</li>
<li>
<p align="left"><strong>Communicate effectively with a &#8220;visual language&#8221;</strong> - This relates to the fact that most users SCAN your site instead of reading it. You must organize, keep your content simple and communicate your message in a simple/balanced way. <a href="http://www.smashingmagazine.com/index.php/2008/01/31/10-principles-of-effective-web-design/" target="_blank">Read more</a> about this in the original article.</p>
</li>
<li>
<p align="left"><strong>Conventions are our friend</strong> - Again, don&#8217;t try to reinvent the Internet. Use tools, formats and design cues that are already tried and true. Designers and programmers have changed the way websites work during the history of the Internet. They have done the work for you; don&#8217;t try to go against what already works.</p>
</li>
<li>
<p align="left"><strong>TETO  - Test early, test often </strong>-  You must test the design of your site early, before it goes into production and while it is in production. Sounds simple, and yet many people forget to do so.</p>
</li>
</ol>
]]></content:encoded>
			<wfw:commentRss>http://www.edgarciadesign.com/2008/02/12/10-principles-of-effective-web-design/feed/</wfw:commentRss>
		</item>
		<item>
		<title>colors and flavors, it&#8217;s all in your mind</title>
		<link>http://www.edgarciadesign.com/2008/02/09/colors-and-flavors-its-all-in-your-mind/</link>
		<comments>http://www.edgarciadesign.com/2008/02/09/colors-and-flavors-its-all-in-your-mind/#comments</comments>
		<pubDate>Sun, 10 Feb 2008 00:59:13 +0000</pubDate>
		<dc:creator>Ed Garcia</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[design info]]></category>

		<category><![CDATA[research]]></category>

		<category><![CDATA[studies]]></category>

		<guid isPermaLink="false">http://www.edgarciadesign.com/2008/02/09/colors-and-flavors-its-all-in-your-mind/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p align="left"><a href="http://www.colourlovers.com" target="_blank">Colourlovers.com</a> has an article about the effect of the color of your food, and how colors actually can change the flavor your mind actually receives. The authors of the study <em>Taste Perception: More than Meets the Tongue,</em> <em><a href="http://www.journals.uchicago.edu/doi/abs/10.1086/510222" target="_blank">Journal of Consumer Research</a></em> described the phenomena as &#8220;Color dominated taste.&#8221;</p>
<p align="left"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/02/_828847_green_heinz_300.jpg" alt="Green Ketchup" style="padding-right: 10px" align="left" height="112" width="242" /> You might remember the product to the left. Most people said they could taste a difference between the red and the green ketchup. But HEINZ said that the content of both the regular colored ketchup and the green ketchup were the same, with the exception of the flavor-less colorant.</p>
<p align="left">That is the kind of response that is mentioned in the  <a href="http://www.colourlovers.com/blog/2008/02/05/is-visual-taste-perception-coloring-your-appetite/" target="_blank">original article</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.edgarciadesign.com/2008/02/09/colors-and-flavors-its-all-in-your-mind/feed/</wfw:commentRss>
		</item>
		<item>
		<title>we keep multiplying</title>
		<link>http://www.edgarciadesign.com/2008/02/07/we-keep-multiplying/</link>
		<comments>http://www.edgarciadesign.com/2008/02/07/we-keep-multiplying/#comments</comments>
		<pubDate>Fri, 08 Feb 2008 00:19:15 +0000</pubDate>
		<dc:creator>Ed Garcia</dc:creator>
		
		<category><![CDATA[statistics]]></category>

		<category><![CDATA[technology]]></category>

		<category><![CDATA[technology news]]></category>

		<guid isPermaLink="false">http://www.edgarciadesign.com/2008/02/11/we-keep-multiplying/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p align="left"><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/02/websiteonlinejan08.gif" alt="WebsitesOnlineJan08" align="left" />A report by <a href="http://news.netcraft.com" target="_blank">NetCraft.com</a> for January 2008 reports that <a href="http://news.netcraft.com/archives/2008/01/28/january_2008_web_server_survey.html" target="_blank">155,583,825 websites</a> responded to their tests. Although, compared to 5.4 million new websites in December 07 the increase of 354 thousand sites for January might not seem like much.</p>
<p align="left">But when you think at the mass of the number, and let me spell this number, &#8220;one hundred fifty five million, five hundred eighty three thousand, eight hundred &amp; twenty five&#8221; websites being currently online you just have to think how fast this business is multiplying, and has kept multiplying, for the last 13 years of it&#8217;s existence. It is great to be part of it all.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.edgarciadesign.com/2008/02/07/we-keep-multiplying/feed/</wfw:commentRss>
		</item>
		<item>
		<title>225 Illustrator tutorials</title>
		<link>http://www.edgarciadesign.com/2008/02/05/225-illustrator-tutorials/</link>
		<comments>http://www.edgarciadesign.com/2008/02/05/225-illustrator-tutorials/#comments</comments>
		<pubDate>Tue, 05 Feb 2008 08:11:00 +0000</pubDate>
		<dc:creator>Ed Garcia</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[design tutorials]]></category>

		<category><![CDATA[illustrator]]></category>

		<guid isPermaLink="false">http://www.edgarciadesign.com/2008/02/05/225-illustrator-tutorials/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.edgarciadesign.com/homesite/wp-content/uploads/2008/02/adobe-illustrator-cs3-128x128.gif" alt="Illustrator Icon" style="padding-left: 10px" align="right" /><a href="http://www.designertoday.com/Tutorials/Illustrator.aspx" target="_blank"><br />
</a></p>
<p align="left"><a href="http://www.designertoday.com/Tutorials/Illustrator.aspx" target="_blank"> designertoday.com</a> has a list of 225 different Illustrator tutorials; from beginner to advanced. Because you can never have enough tutorials or bookmarks to save them.</p>
<p align="left">It seems &#8220;more&#8221; is surely in&#8230; every time I have seen a collection of tutorials during the last month the number just keeps growing 10 - 20 - 50 -100 and now <a href="http://www.designertoday.com/Tutorials/Illustrator.aspx" target="_blank">225 tutorials for Illustrator</a>; because I guess 200 tutorials were not enough.</p>
<p align="left">But then again, who am I to complain about free? Enjoy.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.edgarciadesign.com/2008/02/05/225-illustrator-tutorials/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
